Big Little Gyms

Pro Group

A bootcamp-style system and designed to help gym owners attract the right clients and grow a strong business.

THE PROBLEM

All companies

get stuck

And yet, great businesses are built. How do they come out on top?

When you’re building something bigger than yourself, that’s when the growing pains kick in. You feel like you’ve hit a wall-hard and all your progress just seems to have come with good fortune. You’ve plateaued and every hurdle feels insurmountable. You get knocked down and every obstacle is covered by stop signs warning of danger ahead…. What’s keeping you from getting back up?

SYMPTOM 1

You can’t find new members.

Where do you even find new members? Why aren’t people finding you? Your website is up, you’re publishing content, and you’re on social media. You’ve been putting in the effort, but it just isn’t working.

SYMPTOM 2

You’re not making more money.

Your gym’s revenue isn’t growing—or worse, it stays the same. You have happy members and you’re still in business so you assumed that all your hard work would lead to growth by now, but now you are starting to question yourself and what more you can do for business success

SYMPTOM 3

Your work doesn’t change.

You’d love to build a team to delegate and work ON your business more, but that’s proven to be easier said than done. Other gym owners, who provide the same services as you, are charging more and working less in your business's day-to-day. Does the thought of attempting the same feel paralyzing?

SYMPTOM 4

You feel like bigger goals are out of reach.

You know it’s possible but how do you tell if the first step is even right? You have all these ideas about what could work; things that would separate you from competitors. But without any knowledge on practical ways to execute those plans, figuring out which one is worth pursuing seems impossible.

SYMPTOM 5

You're not sure what would happen if something happened to you.

The best investment you'll ever make is in systems.

Finding, interning, and keeping great people has been taxing. Maybe you’ve tried some marketing things and they didn't work but you weren't sure why. You have trouble getting coaches to take a vested interest in your business, and mesh well with your mission. Everything is trapped in your head, you can't figure out how to hand it off and the business leans too much on you personally. If something were to happen to you, you're not sure the business, your team, you community and your family would survive.

We’ve been exactly where you are...

Every roadblock under the sun—you name it—we’ve crossed paths with it. Hi, I'm Will Hurst, Founder and Chief Strategist here at Big Little Gyms, my wife Erin and I owned multiple successful independent community-driven brick n' mortar gyms. We experienced the bottlenecks from hitting revenue ceilings to feeling trapped working in our fitness business. From struggling to finally hire a great team, to having to let go of difficult members. We’ve been there. We’ve felt stuck, too. But throughout all of these challenges, there’s one thing I’ve learned that can prevent all of it from happening to you. One secret to growing your gym with as few bumps as possible. It’s the one thing I credit my successes to, and I’m eager to share it with you.

15+ years in business
Founded 7 successful start-ups
Built, ran, profitted and successfully exited two completely autonomous gyms with over 300 group class members
I’m an award-winning marketer and consultant with 13 years experience

Meet Will

THE SOLUTION

Better members, better business.

Going from where you are now to where you want to be is as simple as building a roster of great members. But it’s not easy.

Imagine stepping away from your business to go travel knowing everything is solid. Having the time to work ON you’re business, bettering your team and client experience. Or consistently landing high-ticket members and not worrying an ounce about revenue each month. Where your confidence may have been lacking before, it’s now sky-high. Having a dream team of operators and coaches aligned with your mission and running the day-to-day. And a tribe so strong that you consistently attract more of them. And your gym bursting with great results made possible by you and your team. All of this is possible with better members, and a bullet-proof process to land them.

01

Attract your ideal clients.

You attract what you put out into the world. Every word on your website, your lead gen, the offers you make and each element in your gym branding all need to match with one another if they are going to be successful at attracting members; just think about it – when people can find you more easily then that means there will be an influx of leads which is a great thing for those who want their gym to grow but not those looking for quality.

02

Don’t let the good ones get away.

There’s nothing more painful, more soul-crushing than a prospect you need to help not seeing the value in your services, then to watch the opportunity completely slip away. You want to make sure you can charge what you’re worth and systematically delivering the value, so the next time your dream member walks through the door, they become your member.

03

Price your membership the right way.

Cash flow is your business’s lifeline. If you’re not pricing your membership accordingly, your business will take a hit. As opposed to charging based on the market, value-based pricing is what will make all the difference in growing your gym. When you’re profiting from every class or session your gym runs, your revenue increases with each passing month, and you can scale smoothly.

04

Be different, not better.

Too many gyms fall into the "better trap". In a competitive market, it's really easy to just talk about why you're the "better option" in your marketing, but that does nothing to differentiate you. Better is actually worse. Different is what matters. It's important to take a unique tone, share a story because even when it’s about the result there needs to be a connection. Otherwise, you’re just another gym and the prospect thinks they'll just be another number.

05

Do great work.

Great members expect great work. The quality of the end product is directly related to your processes and communication with your team. Poorly managed businesses result in lost opportunities, dissatisfied members, or a negative impact on your community and staff. Make sure you and your team have the processes in place to keep all the moving parts aligned and on track.

THE CURRICULUM

What you will learn

01

Get clarity

Get clear and build an unshakeable confidence with actionable steps that support your vision and goals.

02

Attract ideal members

Reel in the high-quality leads you want. Position your gym as one locals won’t want to workout without.

03

Communication skills

Speak clearly and confidently with clients and team members to negotiate, delegate, and get aligned.

04

Winning & onboarding

The days of member churn are gone. With the right fulfillment strategy and active listening, you’ll turn every new member into a ‘lifer.’

05

Diagnosing your clients

Your member doesn’t always know what they need. You’ll be able to surface their biggest challenges to provide the best possible solution.

06

Price your menu right

Finally know what to charge. Understand what value-based pricing can do for your business, confidence, and quality of your services.

07

Deploy systems & SOP’s

Create reliable and repeatable internal operations methods so your team can have unshakeable confidence.

08

Build your dream team

Make hiring a one-and-done, stress-free deal. Find talent who aligns with your vision, mission & process.

Trusted by 400+ gym owners

From feeling stuck to the continuous pursuit of what’s possible.

Our Bootcamp & Pro Group members consist of CrossFit® affiliate, Martial Arts, Transformation, and leading franchise studio owners from around the world.

Holly Butler - Gateway Fitness Home of CrossFit Obsession - Gilbert, Arizona

Aimee Conant - Owner at CrossFit Monroe - Monroe, Washington

Natasha Schultz - Manager at CrossFit Obsession - Gilbert, Arizona

Juan Acosta - New World Self Defense & Fitness - Fort Myer, FL

Drew Gadocci - 10 year Owner at CrossFit Gallant - Bedford, TX

Carl Neidholdt - Owner at CrossFit Cerberus - Blue Springs, MO

Rob Brigham - Sales Manager at CrossFit Obsession - Gilbert, Arizona

Kelly Culver McGriff - Owner at Iron Flag Fitness - Westmont, IL

Barry 'Boz" Boswell - 9 Year Owner at CrossFit Diehard - Daytona Beach, FL

Michael Bohn -10 year Owner at Sanctum CrossFit - Prosper, TX

Mike Conant - Owner at CrossFit Monroe - Monroe, Washington

Lindsey Screws - Owner at Cascade Fit Co. - Isaquah, WA

Heather Coyne - Owner at Seismic CrossFit - Rohnert Park, CA

Rosemary McMahon Ying - Owner at Cypress CrossFit Club - Houston, TX

WARNING

Do not buy this or ANY "program".

Invest in it. Not just financially, but with a willingness to show up and do the work. The concepts, strategies, and insight here will take you to the highest levels of business. But it will require you to show up and put in the work. It will take more than money to master them.

We can’t guarantee overnight success (but let’s be real—that doesn’t happen for anyone). What we can promise you is that your investment in the Big Little Gyms Business Bootcamp will save you more time, money, and effort in the long run. The material and systems we share took us decades of wrong turns, hard knocks, and financial flops to learn. This is what we want you to avoid.

Just like your members can’t pay you to do their pushups for them. You know the value in good a coach is in helping them collapse time in teaching the fundamentals while keeping them from getting hurt. If you’re ready to take your gym to the next level, it’s time to commit.

Grow your gym,

at your pace, together.

With 1-to-1 onboarding, a structured plan, and with us doing some of the setup for you, you can implement as fast or as slow as you want, and learn in the community as you go.

When you are running your own business, your day-to-day can be unpredictable and demanding on any given day. So our team will be ready to help you set your systems up and support along the way. We are going to break the business down to basic building blocks (like Lego) and show you how to assemble them for success.

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Whatever pace you go, you’ll have access to personalized mentorship from experts who can troubleshoot your problems and provide direction. All programs include weekly Q&A calls, recordings, trainings, livestream sessions and 24/7/365 support.

It’s time to get un-stuck

Finally grow and keep great members to build the business you’ve always wanted.

Join The BLG Business Bootcamp & Pro Group

Don't keep putting off your businesses future, take action and start building your future today.

1-on-1 onboarding w/ action plan
Weekly Coaching Calls
Customized marketing system w/ pre-built email & text messaging campaigns
Award-winning lead generating website
Self-paced training modules
Templates, worksheets, and resources
Breakdowns, homework, and practice sessions
Networking opportunities & events
Membership to the Pro Group Community

FAQ

Frequently Asked Questions

How does the program work?

Business Bootcamp is the start of an entirely self-paced growth program and Pro Group is the continuation. During your bootcamp, we will onboard you into our marketing platform, build you the last website your gym will ever need, strengthen your brand and help you launch some campaigns. You can then go through the training modules at your own pace. New modules will unlock as you move through the program.

After bootcamp you’ll go into Pro Group. There, you’ll get to connect with your coaches and peers for advice, guidance, accountability, and much more. Your enrollment includes over 3 live support & coaching calls per week and access to our private Slack Channel.

What if I’m unhappy with the results?

Let us know what’s not right and why it’s not right for you, and we’ll give you your money back. Your feedback and your success are of the utmost importance to us. We have no intention of growing our business on the backs of unhappy or unfulfill promises. A simple conversation is all it takes and we will always make it right.

How do I know if Big Little Gyms is right for me?

Big Little Gyms is not for everyone. But if you and your team are struggling to land new clients, meet and surpass revenue goals, get organized, or build the business you’ve always wanted, you might be in the right place.

How much time do I need to commit top have success?

Business Bootcamp is mostly front-loaded work to implement and adopt the marketing systems and then self-paced for your operational SOP’s and trainings, so the amount of time to commit each week is up to you. New modules will unlock as you move through the material.

Will this solve my problem?

Big Little Gyms is not a band-aid. It’s a system & program that requires your time, effort, and energy to improve your business. Our entire program is based on proven long-term principles, adoption and betterment of these principles are an ongoing journey. Every gym business is different, and the challenges you and your team are facing can’t be solved with a template. The problems you’re facing can be solved when you show up and put in the work.

Will I be able to build a roadmap to success after this course?

We believe by the time you’re onboarded and up to speed, you will have more clarity and confidence to tackle areas of your business you might not have before. Every business is different but this program will give the insights to build a solid roadmap, and it will give you the guidance and encouragement to assemble it on your own.

How does the Pro Group membership work?

Pro Group in your continuation after you’re enrollment in Business Bootcamp. You can join on a month-to-month or annual basis.

Pro Group is built to support our platforms ongoing and it’s where our community of gym owners is sharing and supporting each other like no other community.

Don’t Wait Any Longer. Start Forging Your Businesses Future Today!

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